Panerai Traits, the constant pursuit of excellence
Just a few traits are enough to convey the unique personality of Officine Panerai.
In a series of portraits, four international personalities - Jason M. Peterson, Costas Voyatzis, Guillaume Néry and Massimo Bottura - outline the facets of the Panerai identity, describing their passions and conveying their talent through photographs and videos in the areas that are characteristic of the brand: light, design, the sea, and innovation.
Launched in February 2018, we co-created with the four ambassadors a series of movies and brand content with the four ambassadors, shared by Panerai on their social media accounts and on www.paneraitraits.com
, under the hashtag #paneraitraits