A summer beauty escape for 6.18
After the successful opening of its Tmall shop in November, Giorgio Armani Beauty had another opportunity to enhance its expansion in China with the 6.18 mid-year shopping festival.
mcgarrybowen Paris helped the brand to build a rich narrative around this event, via its T-Mall home page and the design of its creative expression. With the advent of warmer weather, Giorgio Armani Beauty rolled out a routine for a typical summer's day on the Italian coast.
Each stage - from the morning skin prep to the sunset makeup look - had specific products and care routines showcasing the brand’s expertise.