integrated campaign / chinese market expertise
Giorgio Armani Beauty selected mcgarrybowen Paris to establish its brand in China by joining a new e-retail platform –Tmall
We designed the brand’s boutique, immersing Chinese visitors in the Giorgio Armani Beauty vision, inspired by going backstage at fashion shows. We also helped the brand build and design a rich narrative around the 6.18 shopping festival. For summer, Giorgio Armani Beauty showcased its make-up and skincare expertise with a typical warm-day routine on the Italian coast, with specific products and routines for each moment.