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chinese market expertise / social and influence
mcgarrybowen Paris collaborated with Boucheron for the deployment of the brand on the Chinese market. We developed a social media strategy focused on the WeChat and Weibo platforms to share the brand’s heritage and expertise. On WeChat, we created an immersive and interactive experience allowing users to visit the workshop and the boutique, and discover Boucheron’s narrative and collections. For over a year now, mcgarrybowen Paris has been in charge of the content creation, copywriting and community management for the WeChat and Weibo accounts, as well as for the PR and influence recommendations for the brand.