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L'OCCITANE
1,2,3 SOLEIL

integrated campaign
mcgarrybowen Paris accompanied L’Occitane-en-Provence on the launch of its very first range of face masks and lips makeup collection with the creation of an international campaign: 1, 2, 3 Soleil. The challenge of this launch was to stand out on a highly competitive market where the brand was not expected. The objective was double: to modernize the brand image by appealing to a younger audience and to bring to life the brand heritage and connection to nature with an uplifting spirit. To do so, the brand celebrates the nature of Provence, respecting its fundamental principles to collect the best it has to offer and encourages to get rid of all the insignificants rules that govern beauty with our face & lips products. mcgarrybowen Paris produced a movie, a photo shoot and social media contents.