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L'OCCITANE
PRECIOUS

social and influence
mcgarrybowen Paris worked on the relaunch of the L’Occitane Immortelle Precious range, anti-aging care for 30-year-old women. Entering their thirties, women are at a major turning point in their life, full of welcome challenges. Their life of wife, of mother, of friend, of young active, has never been so intense. This intensity of their day-to-day life echoes to the intense formula of the product made of the immortelle flower combined with the hyaluronic acid. mcgarrybowen Paris presents its big idea: “An intense blend for your intense life”. The agency produced dedicated social media content in collaboration with a 3D studio and artist.