integrated campaign / social and influence
One is an NGO which tasked mcgarrybowen Paris with creating awareness and appeal, and engage both the candidates and voters during the French presidential elections of 2017.
Our idea behind the "Cap ou pas Cap" campaign was to have One’s cause embodied by an 8-year-old – Romy – who speaks out on social networks and invites people – and even the candidates – to play a game that pushes the boundaries, and to commit to following a number of principles. We shared the video on social media and created a website featuring engaging tools. Romy has even been interviewed by Clique, a famous YouTube show hosted by actor Mouloud Achour.